On Sept. 3, 2015 the 2015 Lole White Tour™ reached the apex of New York City. This once in a lifetime session in beautiful and historic Central Park was the penultimate stop in this year's series of unforgettable events around the world organized by women's active wear and lifestyle brand Lole and presented by FIJI Water.
Its lineup with a spectacular outdoor class uniting close to 10,000 yoga-lovers in the heart of New York City.
This inspiring group of thousands of participants, dressed all in white as a symbol of peace, gathered to experience a unique evening of pure serenity against the backdrop of one of the world's most recognized locales. From 4:30pm to 10pm, Central Park's breathtaking Great Lawn was home to this singular yoga event led by three of the world's most influential and beloved instructors – Elena Brower, Colleen Saidman Yee and Rodney Yee – and set to the strains of live music from artists Ingrid Michaelson and special guest Donna De Lory.
"This unprecedented gathering of yoga lovers here in one of the world's greatest parks, all practicing together in nature, created a flow of communal energy that was breathtaking and magical," said Bernard Mariette, President and CEO of Coalision, which owns Lole. "I had the feeling of being a part of a family of 10,000 people all sharing the same sense of peace and gratitude."
This New York session is a highlight of the brand's 2015 season, representing the Tour's largest event and coming on the heels of the opening of the Lole Atelier New York in the famous SoHo shopping district. Each of the five events on this year's Tour is a transformative and invigorating experience for body and soul, guided by world-class yoga instructors and set to live music performed by international artists. Having begun with an extraordinary kick-off session under the Eiffel Tower in Paris, continuing onto the brand's hometown of Montreal and then Toronto, and now landing in New York, the Tour will culminate with a more intimate yet equally momentous session on the iconic Santa Monica Pier later this fall.
"From Paris to New York and beyond, the global scope of the Tour – which this year brings together over 25,000 yoga enthusiasts in cities worldwide – reflects the energy of Lole's exhilarating international expansion," added Bernard Mariette. "Next year's event in Cambodia will bring our message to a truly universal stage, affirming our dedication to the boundary-erasing power of yoga, meditation, and inner peace."
The annual Lole White Tour was launched in 2012 with the goal of building a global wellness movement. Since then, Lole has united over 50,000 yoga lovers around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations. The Tour has become renowned in the wellness space for promoting personal connections, community involvement, and the opportunity to experience the exceptional – and will continue doing so with an highly anticipated Cambodia event in 2016, the Tour's first ever visit to Asia.
About Lole: Lole nurtures the body and mind with fun, feminine, and beautifully designed activewear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lole collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lole stands for Live Out Loud Everyday.
About FIJI® Water: FIJI Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the No. 1 premium bottled water in the United States. FIJI Water, known for its iconic square bottle, soft mouth feel and unique mineral profile, is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 60 countries. To discover Earth's Finest Water™, please visit www.fijiwater.com.